SoMe Award Information
We’re serious about preparing our students for the world. And we know that this world is more interactive, social and connected than ever before. We take our students from facile consumers of social and new media to strategic thinkers, problem solvers, innovators and creative minds.
Through classes in public relations, journalism and advertising we bring our students (sometimes kicking and screaming) into this brave new world. We approach these media as an extension of the fundamentals that have always driven each of our disciplines. Just because we blog or tweet doesn’t mean solid writing, planning, strategy and understanding of audience aren’t paramount. They are.
Our students are in demand, even in this economy, because of the skills they bring to the table. Our professors and instructors are viewed as thought leaders in this space. We’re serious about preparing our students. And it shows.
Leading the charge:
As faculty, we are inventive and flexible. And each of us is committed to ensuring that their students leave the program prepared for the realities of the agency/organization/newsroom of today. Above all, though, we love what we do. This is a small sampling of the outstanding faculty at the SOJC. We couldn’t be on the forefront of exploring social media if we didn’t have the support of our administration: Dean Tim Gleason, Associate Dean Julianne Newton, Advertising Chair Deb Morrison and Public Relations Chair Patricia Curtin, in particular.
http://www.prosintraining.com (Kelli Matthews’ blog)
http://prpost.wordpress.com (Tiffany Gallicano’s blog)
Both Kelli & Tiffany focus on teaching social media tools in the Advanced PR Writing class. Each term, students launch their own blogs, which are maintained for 7 weeks. Students also create podcasts and participate in social networks.
http://strategicsocialmedia.wordpress.com (Class blog/site for Kelli’s Social Media class)
#J412: Hashtag for Strategic Social Media
54 students, both undergrads and grads filled this class to capacity not even 24 hours after registration opened. Students get it. They are engaged, insightful and focused on applying social media strategically to meet objectives.
http://reporting1blog.wordpress.com/ (Blog for Suzi Steffen’s Reporting 1 Class)
Suzi has reinvented the Reporting I class and taken it to a whole new level. All 16 in her writing lab are energized about this work.
http://poynter.org/column.asp?id=45&aid=161186 (Media coverage about Suzi’s class live blogging)
http://www.scribblelive.com/Event/Marty_Baron_in_Reporting_1?Page=0 (Record of the live tweet event aforementioned)
#SOJCBaron: Marty Baron/Ruhl Lecture Hashtag
#J361: Reporting I Hashtag
http://www.tweetworks.com/groups/view/J199Spring09 (Michael Werner’s J199 tweetchat)
64 students participating in a variety of multimedia assignments and activities.
For all these reasons, and a thousand more bubbling beneath the surface as students & faculty work together to chart the future of the industry, the SOJC deserves to be reconized by the The Portland chapter of Social Media Club, SEMpdx and Software Association of Oregon. Our forward-looking, innovative curriculum is preparing the next wave of practioners who will create award-winning communication campaigns and journalism (in all its forms) for years to come.