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It’s a First! Don’t Miss the Strategic Social Media Class

February 10, 2009

dotty-ducks

This spring term, you have the opportunity to deepen your skills and your understanding of social media strategy and social media marketing with a topics course offered for the first time ever in the SOJC. All majors are welcome and for those in the JSchool, this course satisfies a “List B” requirement.

J412/512: Social Media

CRN: 36569 (412) 36570 (512)

Monday/Wednesday: noon – 1:20 pm

We’ll go beyond “how do you set up a twitter account?” or “what’s a blog?” to dig a little deeper into how & why to use social media to help organizations build relationships with stakeholders and key audiences.

Key topics will include: transparency, authenticity, ethics, strategic planning, measurement and evaluation.

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