Skip to content

It’s a First! Don’t Miss the Strategic Social Media Class

February 10, 2009


This spring term, you have the opportunity to deepen your skills and your understanding of social media strategy and social media marketing with a topics course offered for the first time ever in the SOJC. All majors are welcome and for those in the JSchool, this course satisfies a “List B” requirement.

J412/512: Social Media

CRN: 36569 (412) 36570 (512)

Monday/Wednesday: noon – 1:20 pm

We’ll go beyond “how do you set up a twitter account?” or “what’s a blog?” to dig a little deeper into how & why to use social media to help organizations build relationships with stakeholders and key audiences.

Key topics will include: transparency, authenticity, ethics, strategic planning, measurement and evaluation.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: