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Social Media Can Make You a Better Chef

May 18, 2009

CookingFrom the dawn of civic journalism, social networking, do-it-yourself online video production, and minute-by-minute personal status updates, it was only a matter of time before New-Age media benefited more than those producing the content. Since then, social media has touched many industries, from Public Relations to fashion, sustainability to celebrities. Soon enough, the culinary world became enamored in social media, benefiting chefs, foodies, budding enthusiasts and know-nothings through education, creative ideas, and self-branding.

While social media tactics are still being experimented with, the benefits are obvious because it allows you to meet your target audience where they are most often instead of relying on them to meet you in the middle. For an at-home chef, the convenience of learning everything you need to create a great meal is made easier with social media.

First, blogging has helped chefs share recipes, ideas and connect with others. The range of those who maintain blogs start from the top, with well-known Relais & Châteaux recognized master chefs such as Chicago’s Rick Tramonto, to popular gourmet chefs Jamie Oliver and Tyler Florence, familiar faces like Giada de Laurentiis, cooking experts from Cooking with Amy and Big Flavors From a Tiny Kitchen, and finally, more specialized blogs like Food Carts Portland and Culinaria Eugenius. Blogs are perfect to share what you want to say about food, as well as promote your personal outlook on cooking. Want a unique recipe containing tofu? Poking around a few different blogs will result in a wide array of great recipes. You can find anything food related you need through the bloggers experimenting with what they love.

Another great option for foodies is Twitter. Beyond the obvious medium for sharing your content, recipes and opinions, Twitter is valuable for networking and making connections with the chefs you admire. The ability to engage them in conversation, ask their opinions, or even offer your own helps to create a report and establish yourself as a chef.

Finally, watch some how-tos and cooking shows, amateur and professional, on YouTube. If you have the time and resources, you can even create your own like director Tamra Davis did. Watching videos on YouTube is a great way to visually learn new techniques to cooking and tips for how to make your cooking better.

All of these social media outlets are essential tools the at-home chef must have in their back pocket. As long as you do your reading, you cannot help but become a better chef thanks to social media.

Brooke Burris

Picture from here.

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2 Comments leave one →
  1. May 19, 2009 5:35 am

    You are absolutely correct. If you
    don’t believe it, go to Twitter.com/greatchefs
    and YouTube.com/greatchefs They have a new
    recipe/dish and video up every day

    • brookenburris permalink
      May 20, 2009 12:04 pm

      Thanks! I definitely try to be more creative in the kitchen, and my connection to social media helps immensely. I will check out greatchefs as well!

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